BLUEFOX International is a globally oriented catalogue based distance-selling business. The company has 17 years of experience in the mail order industry, serving millions of customers. We have developed a highly profitable business model. Today we are bringing our experience and passion to new emerging markets and duplicating our successful and proven model in multiple countries worldwide

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Michel Mertens CEO

Michel is an entrepreneur with more than 18 years experience on the Russian market. After graduating from the Logistics Academy in The Netherlands in 1994, Michel set up the sales and distribution of leading glossy magazines in Russia. In 1998 Michel co-founded a direct marketing agency which became the leading outsourcing contact center in Russia and Ukraine. Michel has a broad experience in both B2B and B2C segments. He is hands on and focusses on details of the operations, to ensure efficient processes and optimizing KPIs and profit margin levels.

Anne Belveze CEO South-East Asia

17 years of management experience; Previously CEO at Mazars Russia since 2007; Graduate from European University of Brussels (Maitrise Administration d’entreprise, Maitrise en systeme d’information); Chevalier de la Legion d’Honneur Francaise; Foreign trade advisor to the French government; Board member of Exillon Energy PLC (Independent non-executive director), London listed company LSE and chairman of the audit committee.

Elena Golubeva COO

14 years of management experience; Previously Head of Direct Marketing at Bank Tinkoff Credit Systems (distance banking and electronic banking); Previously Deputy Marketing Director at Readers Digest: Books, Media, Catalogues and Health, 12 years of experience; Expert in Direct Marketing, CRM and Catalogue sales. Graduate from Moscow State University(P&D in Applied Mechanics and Mathematics).

Pierre Lemperiere CIO

11 years of professional experience including 6 years at management level; Specialist in software development from scratch and cloud systems; Developed IT platforms for numerous international companies starting up in Russia; Strong experience in retail operations, stock management, agile software development and developer management; Graduated in Electronics (France).

Vera Karetnikova Global Promotion Director

15 years of Direct Marketing and Promotion experience, including 10 years at management level. Previously Head of Promotion Department, International Creative Resource at Reader's Digest. Expert in Direct Mail Promotion, Electronic Direct Mail, Catalogues. Laureate of Reader's Digest GREAT FACE AWARD for outstanding contribution to corporate culture and business achievements Graduate from Moscow State Linguistic University


If you are a leader, highly organized and full of energy - COME JOIN US!

Who we are?

At BLUEFOX International we believe that our success depends on building a talented team. If you are up for the challenge of becoming a part of a fast-paced organization developing globally, we invite you to take the first step. Our team will share with you its unique expertise.



Download our leaflet
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BLUEFOX International empowers distance selling business worldwide.